Itzy Ritzy - Director of e-Commerce (Jan '24 - July '24)

Managed Shopify store operations, including updates, conversion rate optimization, user experience, and app integrations.

Developed and executed a strategic roadmap to drive revenue growth and improve conversion rate, AOV, and total revenue.

Led the development team, overseeing project management, quality assurance (QA), and implementation to ensure timely and high-quality project delivery.

Directed the CRO team, guiding ideation, design, and implementation processes to enhance site performance and user engagement.

Boisson - Senior Web Developer (March '23 - Jan '24)

Manage and contribute to the development of all web projects, implementing innovative features such as a refined navigation system and enhanced product searchability based on store availability. These strategic implementations, validated through meticulous A/B testing, have contributed to a 15% increase in conversion rate.

Manage development team, implementing robust project management and development processes, which increased productivity, expedited development completion time, and minimized bugs and errors.

Leverage technologies and tools such as Shopify Plus, VWO, Monday, Git & Github to optimize website functionality and user engagement.

Love Your Melon — E-commerce & Digital Marketing Manager (September ‘20 - March '23)

Spearheaded development of multiple Shopify landing pages improving user engagement by 40%.

Collaborated with the CEO to craft and execute digital marketing strategies via Klaviyo & Attentive Mobile, resulting in a 20% increase in customer retention.

Managed CRO A/B tests, leading to a 33% increase in overall conversion rate Optimized code base to improve SEO, site speed, and overall site efficiency

Macy’s — Front End Developer (April ‘18 - May '20)

development and maintenance of Macy’s marketing landing web pages, using technologies such as Node.js, jQuery, and SASS.

Collaborated with cross-functional teams from ideation to production, contributing to 30+ successful project launches.

Mentored and onboarded four junior developers

KITH, inc. — Fashion Design Company — Full Stack Developer (October ‘17 - March ‘18)

Helped managed two off site development and marketing teams responsible for providing shopping analytics and helping with larger projects

Developed, designed, and maintained e-commerce website using Shopify Plus CMS

Designed, developed, and implemented several different UI’s for better user experience, mobile optimization, and a/b testing which led to better conversion and increased sales

Debt Maven — Debt financing platform — Front End Developer (Jun ‘17 - October ‘17)

Redesigned and rebuilt entire front end using React and Redux

Implemented responsive design for user interface on mobile devices using Bootstrap and CSS

Helped implement product management workflow using Pivotal Tracker which allowed the CTO, CEO and myself to communicated effectively and efficiently about tasks and objectives