Thomas Standing

— Senior Web Developer | CRO Specialist | Director of Ecommerce —

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Experience

Scale Media - Senior Web Developer (June '24 - Present)

Full-time · Los Angeles, California · Remote

  • Own the development and CRO roadmap across multiple Shopify Plus brands, including 1MD Nutrition, Live Conscious, Essential Elements, and Tru Alchemy.
  • Lead experimentation from opportunity identification and hypothesis development through Shopify implementation, QA, analysis, and rollout using Intelligems, GA4, and ecommerce performance data.
  • Build and optimize product pages, cart, subscriptions, bundles, upsells, promotions, and checkout, with a focus on conversion rate, average order value, revenue per visitor, and retention.
  • Partner with Growth, Design, Marketing, and Operations to prioritize initiatives, translate business goals into technical solutions, and ship revenue-driving improvements.
  • Own Shopify theme architecture, custom functionality, third-party integrations, performance, and technical troubleshooting across Klaviyo, Rebuy, Recharge, Attentive, and the broader ecommerce stack.
  • Improve site performance and Core Web Vitals by reducing page weight, optimizing media and frontend execution, and maintaining scalable, performant Shopify themes.

Itzy Ritzy - Director of e-Commerce (Jan '24 - July '24)

  • Managed Shopify store operations, including updates, conversion rate optimization, user experience, and app integrations.
  • Developed and executed a strategic roadmap to drive revenue growth and improve conversion rate, AOV, and total revenue.
  • Led the development team, overseeing project management, quality assurance (QA), and implementation to ensure timely and high-quality project delivery.
  • Directed the CRO team, guiding ideation, design, and implementation processes to enhance site performance and user engagement.

    • Boisson - Senior Web Developer (March '23 - Jan '24)

  • Manage and contribute to the development of all web projects, implementing innovative features such as a refined navigation system and enhanced product searchability based on store availability. These strategic implementations, validated through meticulous A/B testing, have contributed to a 15% increase in conversion rate.
  • Manage development team, implementing robust project management and development processes, which increased productivity, expedited development completion time, and minimized bugs and errors.
  • Leverage technologies and tools such as Shopify Plus, VWO, Monday, Git & Github to optimize website functionality and user engagement.

    • Love Your Melon — E-commerce & Digital Marketing Manager (September ‘20 - March '23)

  • Spearheaded development of multiple Shopify landing pages improving user engagement by 40%.
  • Collaborated with the CEO to craft and execute digital marketing strategies via Klaviyo & Attentive Mobile, resulting in a 20% increase in customer retention.
  • Managed CRO A/B tests, leading to a 33% increase in overall conversion rate Optimized code base to improve SEO, site speed, and overall site efficiency

    • Macy’s — Front End Developer (April ‘18 - May '20)

  • development and maintenance of Macy’s marketing landing web pages, using technologies such as Node.js, jQuery, and SASS.
  • Collaborated with cross-functional teams from ideation to production, contributing to 30+ successful project launches.
  • Mentored and onboarded four junior developers

    • KITH, inc. — Fashion Design Company — Full Stack Developer (October ‘17 - March ‘18)

  • Helped managed two off site development and marketing teams responsible for providing shopping analytics and helping with larger projects
  • Developed, designed, and maintained e-commerce website using Shopify Plus CMS
  • Designed, developed, and implemented several different UI’s for better user experience, mobile optimization, and a/b testing which led to better conversion and increased sales

    • Debt Maven — Debt financing platform — Front End Developer (Jun ‘17 - October ‘17)

  • Redesigned and rebuilt entire front end using React and Redux
  • Implemented responsive design for user interface on mobile devices using Bootstrap and CSS
  • Helped implement product management workflow using Pivotal Tracker which allowed the CTO, CEO and myself to communicated effectively and efficiently about tasks and objectives